Our Story
Café Roubaix started as a small town bicycle repair business running out of a garage. The family and business moved to Cochrane, Alberta, in the foothills of the Canadian Rocky Mountains, after owner, Dan Richter, retired from the Canadian Forces with over twenty years of service. Dan had been building custom bicycle wheels but wanted to open a store front in which high quality bicycles and parts would be offered in a boutique setting. The name Café Roubaix was chosen in honour of the much beloved monument of professional bicycle racing - Paris-Roubaix. Our second floor location on the historic main street of Cochrane, Alberta, provides an boutique professional atmosphere, where the client, whether wide-eyed beginner or demanding competitive racer, is catered to as they were a veteran of the pro peloton.
We want every client of Café Roubaix to roll away experiencing the same level of service and attention that every European professional demands from team mechanics, coaches, and equipment providers. From the high quality bicycles and parts that Café Roubaix offers, each bike is specifically built to each client's needs and demands. While we have complete bicycles in our showroom, each bicycle has unique specifications, ride qualities, and professional fit to complement the client's riding style, goals, and abilities.

 We like building with great brand name wheel parts, but we also saw that there was no Canadian wheel brand on the market so at Café Roubaix, we developed our own brand of wheels. After spending a lot of time, effort, and money on various rim designs, hubs, and spoke combinations, we finally came to some great wheels we were proud to put the Café Roubaix name on. Meticulously hand built from quality parts, our wheels are tough, light, and provide an outstanding edge for the weekend Fondo rider, competitive racer, or World Town Sign Champion. Each wheel set, either carbon or alloy, are built with riders in mind because we like to ride our wheels too!

To our friends in the UK/EU and in Australia/New Zealand, we ship to your country, please email us for a shipping quote. Thank you!
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