Our Story
Café Roubaix started as a small town bicycle repair business running out of a garage. The family and business moved to Cochrane, Alberta, in the foothills of the Canadian Rocky Mountains, after owner, Dan Richter, retired from the Canadian Forces with over twenty years of service. Dan had been building custom bicycle wheels but wanted to open a store front in which high quality bicycles and parts would be offered in a boutique setting. The name Café Roubaix was chosen in honour of the much beloved monument of professional bicycle racing - Paris-Roubaix. Our second floor location on the historic main street of Cochrane, Alberta, provides an boutique professional atmosphere, where the client, whether wide-eyed beginner or demanding competitive racer, is catered to as they were a veteran of the pro peloton.
We want every client of Café Roubaix to roll away experiencing the same level of service and attention that every European professional demands from team mechanics, coaches, and equipment providers. From the high quality bicycles and parts that Café Roubaix offers, each bike is specifically built to each client's needs and demands. While we have complete bicycles in our showroom, each bicycle has unique specifications, ride qualities, and professional fit to complement the client's riding style, goals, and abilities.

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